• Postcard_orginal_filtered_memory2

BRANDING

seminar title Branding Canada and the Politics of Memory

What is Canadian identity and how is it constructed? Better yet, how can it be manipulated
and for what purpose? With the help of Canada’s most famous monuments and most
recognizable symbols this walking seminar explores the phenomena of identity building
and challenges participants to think critically about how official state products (including
iconography found on coins and banknotes), as banal and insignificant as they may seem,
influence perception and shape collective memory. The tour begins at Memories Restaurant
located in the ByWard market and makes stops at the Royal Canadian Mint, the Monument
to Samuel de Champlain on Nepean Point, Reconciliation: The Peacekeeping Monument, and
the National War Memorial before coming to an end at the newly constructed monument to
the War of 1812; the only one of dozens located on Parliament Hill to have the slightest
association with war.  Ultimately, the tour will serve to highlight the fact that Canadian
identity is in a constant state of flux, caught between competing historical (and therefore
contemporary) narratives that are actively yet subtly manipulated by Governments eager to
brand and promote Canada in accordance with preferred values and perceptions. After a brief
discussion over refreshments participants will be invited to watch Northern Lights, a new
sound and light show on parliament, where many of the symbols, themes and values discussed
on the tour will be on display… perhaps.
andrew_cAbout your tour guide: Andrew Champagne recently completed his Master’s
degree from the Graduate School of Public and International Affairs at the University
of Ottawa and is currently working with the Department of Foreign Affairs, Trade
and Development to promote Canada as a world-class study and research destination.
He is fluently bilingual and is happy to provide explanations/answer questions in
both of Canada’s official languages. A historian at heart, Andrew is primarily interested
in identity politics and the ways in which governments use iconography and curricula
to manipulate collective memory for political gain.
 
Further details:
Meeting place: Memories Restaurant located at 136 Saint Patrick Street just opposite the Peacekeeping Monument in the Market
Ending spot: The National War Memorial
Duration: 75 minutes walking component + access to monthly potlucks and/or monthly Meetup (details will be provided)
Northern Lights show is free of charge and lasts approximately 60 minutes (optional)
Total distance covered: about 2 km
Terrain: uneven terrain, includes hills and walking across grass
Accessibility: not wheelchair accessible
  • walking seminar guide - Branding Canada and the Politics of Memory
  • availability - this (de)tour will not be offered during the 2016 season
  • meeting place - Memories Restaurant located at 136 Saint Patrick Street just opposite the Peacekeeping Monument in the Byward Market
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